As we approach the time where we ring in the new year, you may have tried many things to get rid of that ring in your ear.

Wordplay aside, many people suffer from tinnitus, the hallmark of which is a constant or coming-and-going ringing or buzzing sound in one or both ears. Tinnitus can accompanied by hearing loss or it can be standalone, and can also be a sign of other health issues. It’s important to consult a doctor about the ringing or buzzing in your ears.

But regardless of whether or not your tinnitus is part of a larger problem or not, it can be an incredibly frustrating thing to deal with. Tinnitus isn’t white noise—you don’t simply get used to it. And always struggling to hear what others are saying because of the constant noise in your head can negatively affect your quality of life.

Targeted acupuncture helps by releasing serotonin, oxytocin and endorphins in the central nervous system, as well as changing the blood flow in the different parts of the brain. Tinnitus has always been very difficult to treat—but then again, not many people think to seek out acupuncture treatment for it. Acupuncture won’t necessarily cure one’s tinnitus, but studies have shown that its benefits can greatly reduce the volume and severity of the noise, and also help patients improve their sleep and stress levels that so often are negatively impacted by the constant noise.

Tinnitus affects nearly 12 million people in the US each year. And many people go on living through its worst effects without knowing that acupuncture can help. If you or someone you know suffers from tinnitus, acupuncture is here to help lower the beeping and buzzing and improve your quality of life.